More Nutrition Expands into U.S. with Protein Satisbites at The Vitamin Shoppe

More Nutrition, a prominent name in the health food industry, has officially launched its Protein Satisbites at The Vitamin Shoppe across the United States. This move marks a significant expansion for the brand, which originates from Germany and has been gaining popularity in Europe since its inception in 2017.

Bringing Quality to the U.S. Market

The Vitamin Shoppe, a renowned retailer with over 635 stores, will exclusively offer More Nutrition's innovative protein bars. This partnership allows U.S. consumers to experience the brand's commitment to healthy, delicious snacks that adhere to their Smart Swap concept. This idea focuses on replacing traditional snacks with higher-protein, nutritious alternatives that fit seamlessly into daily routines.

A Taste of Europe

More Nutrition has made impressive strides in Europe, achieving over 40% revenue growth to reach €850 million in the first half of 2026. After launching in the U.S. in August 2026, the company has chosen The Vitamin Shoppe as its first retail partner to introduce its flagship offering: Protein Satisbites.

These Protein Satisbites feature a distinctive two-piece structure, combining a crispy chocolate exterior with crunchy bits, soft dough, and a creamy center. Each serving provides between 14 to 16 grams of protein while remaining under 200 calories. Customers can choose from four indulgent flavors, including:

• White Chocolate Hazelnut
• Dark Chocolate Caramel Brownie
• Milk Chocolate Coconut
• White Chocolate Strawberry

Engaging Brand Activations

To celebrate this retail launch, More Nutrition plans to execute a series of engaging promotional activities in Los Angeles. Starting November 20, the brand will host sampling events in popular fitness venues and community hubs. Additionally, a specially designed Bronco will travel through key neighborhoods, distributing free product samples and exclusive coupons.

The campaign will also include eye-catching billboards throughout the city and a special event at The Vitamin Shoppe location on Fairfax Avenue on November 21.

Meeting Consumer Demand

Jack Gayton, Senior Vice President of Merchandising at The Vitamin Shoppe, emphasized the growing interest in on-the-go nutrition, stating, "Consumers are increasingly on the lookout for convenient, great-tasting options that support their health and fitness goals. We're thrilled to partner with More Nutrition, offering these unique Protein Satisbites to our customers. This collaboration enhances our extensive range of protein bars and functional snacks tailored for active lifestyles."

This launch not only showcases More Nutrition's dedication to delivering better-for-you snack options but also highlights The Vitamin Shoppe's commitment to providing innovative products that cater to health-conscious consumers.