Morrisons is teaming up with the NHS to put cancer awareness messages on nine own‑brand bath and shower products, urging shoppers to “Be body aware” and “Know the signs of cancer.” The labels encourage people to notice what’s normal for their bodies and to contact their GP practice if they spot anything unusual. The range will appear in about 450 Morrisons stores and online from May.
Professor Peter Johnson, National Clinical Director for Cancer at NHS England, said the campaign aims to turn a daily routine into a simple health reminder. He asked people to get in touch with their GP if they notice lumps, swelling, skin changes or anything else that doesn’t look or feel right while bathing. “In most cases it won’t be cancer, but if it is, finding it early can make all the difference,” he added.
The supermarket campaign is the first to carry cancer awareness messages on bath and shower packaging as part of an NHS effort to help more people spot possible symptoms earlier and come forward for checks.
Two cancer survivors featured in the launch shared why the messages matter. Ed, who was diagnosed with testicular cancer after noticing pain and having tests in 2024, had surgery and a short course of chemotherapy and was clear within three months. He is now an ambassador for Movember and said reminders on everyday items such as shower gel can help people check themselves in private and not be embarrassed to seek help.
Stacey found a lump in her armpit in 2019 but delayed getting checked until a colleague encouraged her to see a GP in 2020. She was diagnosed with breast cancer, underwent chemotherapy, surgery, radiotherapy and immunotherapy, and was cancer free by the end of that year. Stacey said regular self‑checks help you learn what’s normal for your body and make it easier to spot changes early.
Products carrying the messages include items such as Muscle Soothe Sea Minerals Bath Soak, Tingly Mint Shower Gel and Lavender and Water Lily Herbal Bath. The campaign highlights symptoms people might notice while washing, such as lumps or swelling anywhere on the body, skin changes, unexplained pain, aches or bruising.
Other signs to watch for include persistent heartburn, indigestion or bloating; changes in bowel or bladder habits; unexplained bleeding (from the bottom, in poo, in urine, after the menopause or after sex); heavy night sweats; unusual tiredness; and a hoarse voice or a cough that doesn’t improve.
Public Health Minister Sharon Hodgson called the partnership a simple but powerful way to make potentially life‑saving advice part of daily routines. David Scott, Corporate Affairs Director at Morrisons, said the supermarket is proud to help the NHS reach customers and encourage them to get checked early.
The initiative follows Morrisons’ 2023 campaign, when the retailer and the NHS placed breast and testicular cancer advice on Nutmeg underwear to prompt people to contact their GP if they noticed symptoms.
If you notice anything that doesn’t feel right or you are concerned it could be cancer, contact your GP practice for advice and assessment.