Morrisons has partnered with NHS England to add cancer awareness messages to its own-brand bath and shower range, encouraging shoppers to check for unusual changes while bathing and to contact their GP if they notice anything concerning.
From May, nine new products — including Muscle Soothe Sea Minerals Bath Soak, Tingly Mint Shower Gel and Lavender and Water Lily Herbal Bath — will carry messages such as “Be body aware” and “Know the signs of cancer.” The items will be stocked in around 450 Morrisons stores and available online.
The campaign aims to make a routine such as showering a simple prompt to notice signs like lumps, swelling, skin changes or unexplained bruising. NHS clinical leaders stress that most changes won’t be cancer, but earlier checks and diagnosis can make a big difference to outcomes.
Two survivors featured in the campaign share why the reminders matter. Ed, diagnosed with testicular cancer in his late 20s after noticing testicular pain, had surgery and a short course of chemotherapy and was clear within months. He now helps raise awareness about men’s health and says having messages on shower products is a private, practical way to prompt self-checks and encourage people to seek care without embarrassment.
Stacey first found a lump under her arm in 2019 and — after being urged by a colleague to see her GP — was diagnosed with breast cancer in early 2020. Quick referral and treatment, including chemotherapy, surgery, radiotherapy and immunotherapy, led to her being cancer free later that year. She emphasizes the value of knowing what’s normal for your body and checking regularly so any change can be investigated promptly.
Public Health leaders and Morrisons’ executives say placing reminders on everyday items reaches millions of people and helps normalize checking for symptoms. The initiative builds on a 2023 collaboration with Morrisons that featured breast and testicular cancer advice on Nutmeg underwear.
Symptoms that might be noticed while washing include:
– A new lump or swelling anywhere on the body
– Skin changes such as dimpling, discoloration, or a sore that won’t heal
– Unexplained bruising, pain or persistent aches
Other warning signs to be aware of include persistent heartburn, indigestion or bloating; changes in bowel or bladder habits; unexplained bleeding (from the bottom, in poo or urine, after sex, or after menopause); heavy night sweats; unusual tiredness; or a hoarse voice or cough that does not improve.
If you notice something that feels different or unusual for you, contact your GP practice. Early assessment doesn’t assume the worst, but it can rule out serious conditions or catch them when treatment is most effective.
Morrisons and NHS England say this is a simple, widely visible way to encourage body awareness and help people act quickly if they spot possible signs of cancer.
