Morrisons has partnered with NHS England to add cancer awareness messages to a new range of own-brand bath and shower products, urging shoppers to ‘be body aware’ and ‘know the signs of cancer.’ Nine products, including Muscle Soothe Sea Minerals and Sage Extracts Bath Soak, Tingly Mint Shower Gel and Lavender and Water Lily Herbal Bath, will carry reminders to learn what’s normal for your body and to contact your GP if something doesn’t feel right. The items will appear in around 450 Morrisons stores and online from May 2026. Professor Peter Johnson, NHS England’s National Clinical Director for Cancer, said the campaign aims to turn an everyday routine into a simple health check reminder: if you notice a lump, swelling, skin change or anything that doesn’t look or feel right while you’re in the bath or shower, contact your GP practice. He added that although most findings won’t be cancer, early detection can make a big difference. The initiative is the first time a supermarket has put cancer awareness messaging on bath and shower packaging, building on Morrisons and the NHS’s previous underwear campaign in 2023 that highlighted breast and testicular cancer symptoms. The campaign includes personal stories to show why checking matters. Ed, who was 27 when he first felt a dull ache in his right testicle in the summer of 2024, waited until the pain worsened and then sought medical advice. After a blood test and ultrasound he was diagnosed with testicular cancer, underwent surgery and a short course of chemotherapy, and was told he was cancer free within three months. He now works with Movember to encourage men to check themselves and seek help without embarrassment. Ed said having NHS messages on shower products is a discreet, effective reminder to check for changes, especially for conditions like testicular cancer that can otherwise go unnoticed. Stacey first noticed a lump in her armpit in 2019 but thought she was too young to worry. Encouraged by a Morrisons colleague, she saw her GP in February 2020 and was diagnosed with breast cancer. Stacey began chemotherapy within six weeks, then had a lumpectomy, radiotherapy and immunotherapy, and was cancer free by December 2020. She now checks regularly and tells friends that checking helps you learn your normal so you can spot what’s different. The packaging will highlight signs that can be noticed in the bath or shower, such as a lump or swelling anywhere on the body, skin changes, unexplained pain, aches or bruising. The campaign also reminds people about other possible symptoms that should prompt a GP visit, including persistent heartburn, indigestion or bloating; changes in bowel or bladder habits; bleeding from the bottom, in poo, in wee, after the menopause or after sex; night sweats; unusual tiredness; and a hoarse or croaky voice or a cough that doesn’t improve. Public Health Minister Sharon Hodgson said placing reminders on everyday products used by millions helps make potentially life-saving advice part of daily routines and is a good example of business and the NHS working together to help people live healthier lives. David Scott, Morrisons’ Corporate Affairs Director, said the partnership highlights the importance of spotting symptoms early and encouraging customers to contact their GP if something doesn’t feel right, which can lead to earlier treatment and save lives. The campaign materials also feature cancer survivors Stacey Gordon and Ed Baldwin in a Morrisons store, illustrating the real-life impact of noticing changes and acting on them.
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