Morrisons has partnered with NHS England to put cancer awareness messages on nine own-brand bath and shower products, urging shoppers to “Be body aware” and “Know the signs of cancer.” The labels are designed to turn everyday routines into simple reminders to check for lumps, swelling, skin changes and unexplained bruising, and to contact a GP if something doesn’t feel right. The products will appear in about 450 Morrisons stores and online from May.
Professor Peter Johnson, NHS England’s National Clinical Director for Cancer, said the campaign aims to help people notice possible signs of cancer earlier by making a quick visual prompt part of a familiar activity. He stressed that while most findings will not be cancer, earlier detection can make a big difference to outcomes and urged anyone who notices worrying changes to contact their GP practice.
The initiative is a supermarket first for bath and shower packaging and follows Morrisons’ 2023 collaboration with the NHS that placed breast and testicular cancer advice on Nutmeg underwear.
Two cancer survivors involved in the campaign shared their experiences to illustrate why body awareness matters. Ed was 27 when he first felt a dull ache in his right testicle in summer 2024. After the pain intensified, he sought medical advice and was diagnosed with testicular cancer following blood tests and an ultrasound. He had surgery and a short course of chemotherapy and was told he was cancer free within three months. Ed is now an ambassador for the men’s health charity Movember and urges others not to be embarrassed about seeking help if they notice changes.
Stacey first found a lump in her armpit in 2019 but initially dismissed it because of her age. A Morrisons colleague encouraged her to see a GP in February 2020. Further tests led to a breast cancer diagnosis. Stacey began chemotherapy within six weeks, then had a lumpectomy followed by radiotherapy and immunotherapy, and was cancer free by December 2020. She now checks regularly and advises others to get to know what is normal for their bodies so they can notice differences earlier.
Messages will appear across products such as Muscle Soothe Sea Minerals and Sage Extracts Bath Soak, Tingly Mint Shower Gel and Lavender and Water Lily Herbal Bath. The reminders focus on signs people might spot while washing—such as lumps or swelling, skin changes, unexplained pain, aches or bruising—but also list other symptoms to be aware of: persistent heartburn, indigestion or bloating; changes to bowel or bladder habits; unexpected bleeding (from the bottom, in poo or wee, after sex, or after the menopause); night sweats; unusual tiredness; and a persistent or worsening cough, hoarseness or croaky voice.
Public Health Minister Sharon Hodgson welcomed the collaboration, saying small, everyday prompts can help people be more aware of their bodies and encourage earlier checks that save lives. David Scott, Corporate Affairs Director at Morrisons, said the supermarket was proud to work with the NHS again to help reach customers with potentially life-saving advice.
If you notice anything unusual or that doesn’t feel right, contact your GP practice. Early assessment can clarify whether a change is harmless or needs further investigation.
