Morrisons has partnered with NHS England to put cancer awareness messages on nine new own‑brand bath and shower products, encouraging shoppers to check their bodies and contact their GP if they notice anything unusual.

The packaging will feature short prompts such as “Be body aware” and “Know the signs of cancer,” turning an everyday routine into a reminder to notice lumps, swelling, skin changes or unexplained bruising. The range will begin appearing in about 450 Morrisons stores and online in May.

Professor Peter Johnson, NHS England’s National Clinical Director for Cancer, said the campaign aims to help people learn what is normal for their bodies and to seek medical advice when something feels wrong. “If you notice a lump, swelling, skin change or anything else that doesn’t look or feel right while you’re in the bath or shower, please contact your GP practice,” he said. “In most cases it won’t be cancer, but if it is, finding it early can make all the difference.”

Morrisons is the first supermarket to place NHS cancer awareness messaging on bath and shower product packaging as part of a wider effort to help people spot potential symptoms earlier and come forward for checks.

Two survivors shared their experiences to highlight the importance of early detection. Ed Baldwin, 27, first noticed a dull ache in his right testicle in summer 2024 and sought help after the pain intensified. Tests including a blood test and ultrasound confirmed testicular cancer. After surgery and a short course of chemotherapy, Ed was declared cancer free within three months. He now works with the men’s health charity Movember to encourage others to check themselves and seek help without embarrassment.

“Having NHS messaging on things like shower gels is a great way to get across an important reminder to check for cancer while you might be washing in the privacy of a bathroom,” Ed said. “It’s especially key for something like testicular cancer, which can easily go unnoticed if you’re not paying attention.”

Stacey Gordon first noticed a lump in her armpit in 2019 but delayed checking because she thought she was too young to be at risk. Encouraged by a Morrisons colleague to see her GP, she sought medical advice in February 2020 and was later diagnosed with breast cancer. She began chemotherapy within six weeks, followed by a lumpectomy, radiotherapy and immunotherapy, and was cancer free by December 2020. Stacey now checks regularly and advises others to become familiar with their normal so they can spot changes early.

Symptoms that might be noticed while washing include a lump or swelling anywhere on the body, changes to the skin, unexplained pain, aches or bruising. The NHS also lists other signs to be aware of: persistent heartburn, indigestion or bloating; changes in bowel or bladder habits; unexpected bleeding (from the bottom, in poo, in urine, after the menopause or after sex); heavy night sweats; unusual tiredness; or a hoarse voice or a cough that does not improve.

Public Health Minister Sharon Hodgson welcomed the partnership, saying it uses everyday products to make potentially life‑saving advice part of daily routines. “Spotting cancer early can save lives,” she said. “By placing these reminders on everyday products used by millions of people, the NHS and Morrisons are helping to make potentially life‑saving advice part of people’s daily routines.”

David Scott, Corporate Affairs Director at Morrisons, said the supermarket is proud to work with the NHS to raise awareness of cancer symptoms and encourage customers to contact their GP if they notice anything that does not feel right.

This initiative follows a 2023 campaign in which Morrisons teamed with the NHS to feature breast and testicular cancer advice on Nutmeg underwear, another example of using everyday items to prompt people to check for possible symptoms.

If you notice any change that does not feel normal for your body, contact your GP practice for advice and assessment.

Morrisons has partnered with the NHS to put cancer-awareness messages on nine of its own-brand bath and shower items, encouraging shoppers to check for changes while they bathe. Labels will carry short prompts such as be body aware and know the signs of cancer to remind people what is normal for their body and to contact their GP if something seems wrong.

The products will begin appearing in about 450 Morrisons stores and online in May. The range includes items like Muscle Soothe Sea Minerals and Sage Extracts Bath Soak, Tingly Mint Shower Gel and Lavender and Water Lily Herbal Bath.

National Clinical Director for Cancer at NHS England, Professor Peter Johnson, says noticing a lump, swelling, skin change or unexplained bruise while washing should prompt a call to your GP. He describes the campaign as a way to turn an everyday routine into a simple health-check reminder, noting that most findings will not be cancer but that early diagnosis can make a big difference when it is.

Two people who experienced early-stage cancer after spotting changes have shared their stories. Ed, aged 27, felt a dull ache in his right testicle in summer 2024 and, after symptoms worsened, was diagnosed with testicular cancer following blood tests and an ultrasound. He had surgery and a short course of chemotherapy and was declared cancer free within three months. He now works with men’s health charity Movember to encourage others to seek checks.

Stacey first noticed a lump in her armpit in 2019 but thought she was too young to worry. A colleague urged her to see a GP and she was assessed in February 2020. She went on to receive chemotherapy, a lumpectomy, radiotherapy and immunotherapy and was cancer free by December 2020. Stacey says regular self-checking helped her recognise what was different and acted as a vital early-warning step.

Public Health Minister Sharon Hodgson welcomed the partnership, saying placing reminders on everyday products helps make life-saving advice part of daily routines and supports the NHS aim of spotting cancer earlier.

David Scott, Morrisons Corporate Affairs Director, said the supermarket is proud to support the NHS by raising awareness of symptoms and encouraging people to seek medical advice quickly, which can lead to earlier treatment and save lives.

Symptoms people might notice while washing include a lump or swelling anywhere on the body, skin changes, unexplained pain, aches or bruising. Other signs to be aware of include persistent heartburn, indigestion or bloating, changes in bowel or bladder habits, unexplained bleeding, heavy night sweats, persistent fatigue, or a hoarse voice or cough that does not improve.

If you notice something that does not feel right, contact your GP practice. The initiative follows a 2023 collaboration between Morrisons and the NHS that placed breast and testicular cancer information on underwear packaging to encourage earlier checks.

Morrisons and NHS England have partnered to place cancer-awareness messages on the supermarket’s own-brand bath and shower products, encouraging shoppers to ‘be body aware’ and to contact their GP if they notice anything unusual.

A nine-item range of bath soaks and shower gels will carry simple prompts such as ‘Be body aware’ and ‘Know the signs of cancer’, aimed at turning a daily routine into a prompt to check for lumps, swelling, skin changes or unexplained bruising. The products will appear in about 450 Morrisons stores and online from May.

Professor Peter Johnson, NHS England’s National Clinical Director for Cancer, said the campaign is designed to help people recognise what is normal for their bodies and to seek medical advice when something feels wrong. He reminded people that while most findings will not be cancer, early detection can make a big difference.

Two cancer survivors featured in the campaign shared their experiences to underline the importance of acting on changes. Ed, who was 27, first noticed a dull ache in his right testicle in summer 2024. After the pain intensified, he returned for tests and was diagnosed with testicular cancer following blood tests and an ultrasound. He had surgery and a short course of chemotherapy and was told he was cancer free within three months. Ed now works with men’s health charity Movember to encourage others to get checked and says having reminders on everyday items like shower gels helps people check themselves in private without embarrassment.

Stacey first noticed a lump in her armpit in 2019 but thought she was too young to worry. Prompted by a Morrisons colleague, she contacted her GP in February 2020 and was later diagnosed with breast cancer. She began chemotherapy within six weeks, followed by a lumpectomy, radiotherapy and immunotherapy, and was cancer free by December 2020. Stacey says regular self-checks helped her become familiar with her body and that noticing any change early can make treatment more effective.

The new messaging will appear across Morrisons own-brand items including Muscle Soothe Sea Minerals and Sage Extracts Bath Soak, Tingly Mint Shower Gel and Lavender and Water Lily Herbal Bath.

Symptoms people might spot while washing include:
– A lump or swelling anywhere on the body
– Skin changes
– Unexplained pain, aches or bruising

Other warning signs to watch for include persistent heartburn, ongoing indigestion or bloating, changes in bowel or bladder habits, unexplained bleeding (from the bottom, in poo, in wee, after the menopause or after sex), heavy night sweating, unusual tiredness, and a hoarse or croaky voice or a cough that does not improve.

Public Health Minister Sharon Hodgson said spotting cancer early can save lives and praised the partnership for making potentially life-saving advice part of people’s everyday routines. David Scott, Corporate Affairs Director at Morrisons, said the retailer was proud to work with the NHS again to raise awareness and encourage customers to contact their GP if something does not feel right.

This rollout follows Morrisons’ 2023 collaboration with the NHS that featured breast and testicular cancer advice on Nutmeg branded underwear. If you notice a change that concerns you, contact your GP practice for assessment—early checks can lead to earlier treatment and better outcomes.